Posts tagged clarity
Don't say it - show it.

Product Launch presentations are tricky – one the one hand you want to create excitement and a buzz about your new product / course / company / book. But on the other hand, it doesn’t matter how exciting and world changing the product is – if the presentation or presenter is boring, dull, lifeless or cliché then the audience will believe the product is equally dull and boring.

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How to Communicate in a Crisis

It is the leaders job to define reality and communicate this to their team.

If you don’t define reality for your team someone else will. In the absence of clear communication from their leaders, people will define reality for themselves based on their fears and assumptions.

Communication during a crisis needs to be clear, consistent and concise.

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Where are you going?

Every time we stand up and speak, we are selling something. A product, a service, and idea or ourselves. Before you start writing any talk, answer these two questions: What is it you are selling? And: What action do you want your audience to take?  In other words- start with the end in mind.

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