You can speak faster than your audience can listen. So slow down. If your speaking feels a little slow to you, it is probably just right for your audience.
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For many of the people who attend my one-day and three-day speaking courses, one of the most challenging exercises, if not the most challenging exercise, is not one that involves standing up and speaking. You see, it’s not their speaking that is the problem, it is their writing. If you struggle with preparing and delivering talks and presentations, it may well be you have started trying to write your script before you have finished the important job of thinking about what you want to say.
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Great marketers don’t tell you about their products, they share the brand story. The world’s best journalists don’t simply report the facts, they find the human-interest story at the heart of the situation. And you – what’s your story?
The stories that we tell are far more influential with our audience that any list of facts and figures. As the saying goes: facts tell, but stories sell.
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Sharing personal stories is one of the key elements of speaking with courage. When you speak with courage, then your audience will respond to your message. In order to be an effective speaker, you need to build rapport with the audience. This means helping them to know, like and trust you. One of the most effective ways to do this is to share a personal story. But how do you come up with a good story to share?
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Have you ever had that realisation, as you were half way through your PowerPoint deck, that not only is your audience bored with your presentation – but you are too!
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This week I share my Grab -> Give -> Goal approach to easily plan a short presentation or talk.
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